Company: Replay Games (Verazar Canarias S.L.)
Country: Spain (Canary Islands)
Installed applications: Website, CRM, among others.
Employees: 20–50
01 About Replay Games — Verazar Canarias S.L.
Replay Games is the commercial brand of Verazar Canarias S.L., an authorized leisure operator with over 30 years of experience in the Canary Islands' recreational sector. Founded by Juan and Ángel with a clear mission — to professionalize an industry that had fallen into neglect — the company has become a benchmark partner for hotels, resorts, bars, restaurants, and shopping centres across the archipelago.
Their service offering covers the full spectrum of location-based entertainment: Type B Slot Machines, latest-generation simulators, pool tables, table football, competition dartboards, automated locker and luggage storage systems, and full Game Room design for hotel complexes. What sets Replay Games apart is not just the breadth of their fleet — it is the operational model behind it: direct import of international trade fair novelties, an in-house technical team based in Tenerife with a guaranteed response time of under 4 hours for critical incidents, and full legal and regulatory compliance under Decree 26/2012, including transparent 5-year contracts and auditable collection reports.
Despite three decades of proven expertise and a client portfolio that includes large shopping centres like X-Sur in Tenerife and multiple 4 and 5-star hotel chains, Replay Games lacked a professional bilingual digital presence to reach new B2B clients — particularly international hotel groups and HORECA operators searching online for a reliable leisure partner in the Canary Islands.
02 The challenges before Binhex
No professional website to reach international B2B clients: The Canary Islands leisure sector is heavily influenced by international hotel chains and tourism groups operating across the archipelago. Without a bilingual professional website, Replay Games had no way to be discovered by procurement managers, hotel directors, or hospitality groups searching online for an authorized arcade and leisure operator in the islands.
A complex, multi-segment service offering with no structured digital showcase: Replay Games serves three distinct client segments — Hotels and Resorts, HORECA (bars and restaurants), and Family Entertainment Centres — each with different needs, equipment requirements, and decision-making processes. Communicating this breadth clearly and convincingly without a structured website was a significant commercial limitation.
Legal and operational differentiators not communicated online: Replay Games' key differentiators — authorized operator status under Decree 26/2012, in-house technical service, financial solvency, and transparent contracts — are exactly the guarantees that B2B decision-makers need before signing a 5-year agreement. Without a professional website to communicate them, these advantages were invisible to new prospects.
03 How Binhex Built the Digital Presence for Replay Games
At Binhex, we worked with Juan and Ángel to design and develop a professional bilingual website (Spanish and English) on Odoo — structured to reach international B2B clients, clearly present each service segment, showcase their portfolio of completed projects, and communicate the operational and legal guarantees that make Replay Games the most reliable leisure operator in the Canary Islands.
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The work was structured in three areas:
1. Professional Bilingual Website and B2B Brand Positioning
We designed a credibility-first bilingual site that leads with Replay Games' core proposition — profitability, transparency, and operational continuity — and clearly differentiates the company from less professional operators. The site communicates Juan and Ángel's founding vision, the company's legal and financial solvency under Verazar Canarias S.L., and the four operational guarantees that set them apart: in-house technical service, regulatory compliance, financial transparency, and financial solvency.
2. Segment-Specific Pages for Hotels, HORECA and FEC
We built dedicated landing pages for each of Replay Games' three client segments — Hotels and Resorts, HORECA Channel (bars and restaurants), and Family Entertainment Centres — each presenting the relevant equipment, service model, and value proposition for that audience. This allows a hotel procurement manager and a bar owner to both find exactly what they need, presented in the language of their specific business context.
3. Completed Projects Portfolio and Fleet Catalogue
We implemented a Completed Projects section showcasing Replay Games' track record — including the X-Sur Shopping Centre leisure zone and hotel sector installations — alongside a full Fleet Catalogue where prospects can explore the latest-generation simulators, slot machines, lockers, and sports equipment available for installation. In a sector where seeing is believing, this portfolio is a critical conversion tool.
04 Key Results: Before and After Binhex
| Before | After | |
|---|---|---|
|
Digital presence
|
No bilingual professional website | Bilingual site with segment pages, portfolio and fleet catalogue |
|
B2B lead generation
|
Referrals and direct relationships | Online visibility for international hotel groups and HORECA operators |
|
Portfolio showcase
|
No digital project visibility | Completed projects section with X-Sur and hotel sector case studies |
|
Segment communication
|
One-size-fits-all approach | Dedicated pages for Hotels, HORECA and FEC clients |
|
Legal credibility online
|
Not communicated digitally | Authorized operator status, guarantees and contracts clearly stated |
Fleet visibility | Not accessible online | Full fleet catalogue with latest-generation equipment |
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Binhex has over 15 years of experience building digital solutions with Odoo for family businesses, retail shops, and specialized commerce. We understand companies with decades of history — and we help them carry that tradition to the next level.
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How Verazar Canarias (Replay Games) Digitized 30 Years of Arcade and Leisure Operations with Binhex Cloud