Company: Rutabi Jewelry
Country: Spain (Tenerife)
Installed applications: Website, eCommerce, Personalised Orders
Employees: 1-5
01 About Rutabi Jewelry and Their Heritage
Rutabi Jewelry is a family jewellery business based in Santa Cruz de Tenerife, specialising in fine jewellery, diamonds and precious stones. Founded in 1967 and now in its second generation, their work combines traditional craftsmanship with exclusive designs in gold, silver, rubies, sapphires and emeralds, offering both ready-made collections and fully personalised pieces made in their own workshop.
As the business grew, the absence of a professional digital presence began to limit their reach. A jewellery house with over 55 years of history and the capacity to ship worldwide had no tools to connect with customers beyond their physical store in Tenerife, making it difficult to showcase their catalogue, manage custom orders and communicate with clients in an organised and scalable way.
02 Challenges in Digitalizing Traditional Jewelry Retail
No online presence: Lack of a professional digital channel to showcase and sell their jewellery collections beyond the physical store.
Manual order management: Custom jewellery requests and repairs were handled manually, with no traceability or follow-up system.
Limited reach: A business with over 55 years of history and international shipping potential, but no tools to reach customers beyond Tenerife.
No centralised product catalogue: Difficulty showcasing the full collection — diamonds, gold, precious stones — in an organised and visually appealing way online.
Disconnected client communication: Customer enquiries and contact requests were managed without a unified system, leading to delays and lost opportunities.
03 How Binhex helped
At Binhex, we worked alongside the Rutabi Jewelry team to build and establish their complete digital presence, with special attention to eCommerce and personalised jewellery orders, aligning a family business with over 55 years of tradition with a modern and professional online structure.
The work was structured in three areas:
1. Professional Website & Digital Presence
We designed and developed a complete bilingual website (Spanish and English), reflecting Rutabi's family heritage and craftsmanship identity, allowing customers to discover their collections, story and services in a clear and elegant way.
2. eCommerce & Online Store
We implemented the online store to showcase and sell their fine jewellery collections — diamonds, gold, rubies, sapphires and emeralds — with free worldwide tracked shipping, giving Rutabi the ability to reach customers beyond Tenerife.
3. Personalised Jewellery & Custom Orders
We structured a dedicated section for custom jewellery requests, allowing customers to submit their ideas and start a conversation with the workshop directly from the website, bringing their traditional craftsmanship to a digital audience.
04 Key Results and Business Impact
| Before | After | |
|---|---|---|
|
Online product catalogue
|
Non-existent | Full bilingual store with collections organised by category |
|
Custom jewellery requests
|
Manual, via phone or in-person | Online form connected directly to the workshop |
|
Geographic reach
|
Limited to Santa Cruz de Tenerife | Worldwide, with free tracked shipping |
|
Digital presence
|
No professional website | Bilingual website with brand identity and SEO |
|
Customer communication
|
Disconnected, no unified system | Centralised contact and enquiry management |
Ready to bring your business into the digital age?
Binhex has over 15 years of experience building digital solutions with Odoo for family businesses, retail shops, and specialized commerce. We understand companies with decades of history — and we help them carry that tradition to the next level.
Once your digital presence is up and running, the natural next step is automating your operations: orders, inventory, customer follow-up. That's exactly what Emma, Binhex's AI copilot, does — built directly into your ERP.
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How Rutabi Jewelry Digitized 55 Years of Tradition with Binhex