Company: In-Process
Country: Spain (Canary Islands)
Apps installed: Website, Sales, Invoicing, Customer Orders, Supplier Orders, Inventory Logistics
Employees: 1-5
01 About In Process
In Process markets leading brands of surf, skate, windsurf and kitesurf equipment in the highest range. Its portfolio covers clothing, accessories, surfboards and sun protection, with brands such as RVCA, Town & Country, Surflogic, UP Surfboards and Seventyone. Products reach customers through the nearest point of sale across the Canary Islands.
The company is committed to integrity and trust, and dedicates its efforts both to its customers and to the brands it represents, always with a sustainable approach and respect for its customers.
With a catalogue spanning many brands and categories, keeping the website, stock and prices aligned with the real operation was an essential challenge.
02 The Challenge: Sales, Billing and Stock Managed Separately
For a distributor working with premium brands, every disconnected process has a cost. In Process faced three challenges:
An online presence disconnected from the operation
With dozens of brands and product categories, a website only works if what it shows (products, stock and prices) matches reality. Keeping that information in sync manually is slow and creates errors that customers notice.
A sales process that was hard to manage from lead to close
Managing leads, tracking opportunities and closing deals required a level of follow-up that was difficult to sustain without a system that automated those tasks.
Invoicing and inventory with too much manual work
Creating invoices, managing payments and coordinating orders by hand slowed down the billing cycle and led to administrative errors. At the same time, inventory management was a significant challenge in itself.
03 The Solution: One Platform from the Website to the Warehouse
Binhex Cloud implemented an integrated platform for In Process, connecting the website, sales, invoicing, orders and inventory in a single system.
💡 Does your distribution or online sales business face the same challenges? See our eCommerce solution or talk to our team.
The implementation was structured in four areas:
1. A Website Connected to Products, Inventory and Prices
The business website is integrated with the platform and synchronizes product, inventory and price information directly. The online store is organized by brand and category (clothing, accessories, surfboards, sun protection), with an outlet section and wishlist. The result is a smoother buying experience and better online visibility for the company.
2. Sales Management and Automation
Tasks related to lead management, opportunity tracking and deal closing are now automated. Inventory and sales are unified in the same system, with automatic stock adjustments and automated report generation.
3. Automated Invoicing
Invoices are created automatically, payments are managed efficiently and orders are coordinated within the same flow. Administrative errors are reduced and the whole billing cycle is faster, which improves the conversion of leads into satisfied customers.
4. Real-Time Inventory Management
Real-time inventory control allows accurate tracking of product availability, automatic replenishment planning and optimized stock levels. This reduces the costs of excess inventory and improves logistics efficiency.
04 Key Results: Before and After Binhex Cloud
Before |
After |
|
Website and catalogue |
Product, stock and price information managed separately |
Website synchronized with products, inventory and prices |
Sales management |
Hard to follow from lead to close |
Automated lead management, opportunity tracking and closing |
Invoicing |
Manual, with administrative errors |
Automatic invoice creation, faster billing cycle |
Inventory |
Difficult to manage |
Real-time tracking, automatic replenishment planning |
Operations | Separate processes | Website, sales, invoicing, orders and stock in one system |
05 Does Your Business Need Its Website, Sales and Stock Connected?
If your team updates prices by hand, issues invoices one by one or finds out about stock problems too late, the cost shows up in errors, delays and time that adds no value.
Binhex Cloud implements integrated solutions for distributors and online sellers, connecting website, sales, invoicing and inventory in a single platform.
No commitment. No generic pitch. A focused conversation about your specific challenges.
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How In Process Connected Its Website, Sales, Invoicing and Inventory with Binhex Cloud