Company: Gesprodex Artificial Grass
Country: Spain
Apps installed: Sales Management, Website, Online Store, Inventory Logistics, Email Marketing, Invoicing, CRM, Purchasing, Expenses
Employees: 15–20
01 About Gesprodex
Gesprodex Artificial Grass is a leading company in the sale and installation of artificial grass in Spain, a pioneer in the sector with more than 20 years of experience. It operates in the Toledo and Madrid area, with a team of 15 to 20 people.
In a sector where inventory management is crucial, effective coordination between sales, purchasing, inventory and customer service is what separates a smooth operation from a slow one.
02 The Challenge: Running the Whole Business Without a Connected System
Gesprodex faced difficulties in managing its business as a whole. Three of them stood out:
Departments that were hard to coordinate
Sales, purchasing, inventory and customer service depend on each other. When they work in separate places, information arrives late and mistakes multiply.
Quotes that were hard to personalize and confirm
Every customer needs something different. Adapting each quote to specific needs, and turning it quickly into an order, was a slow process.
Little control over field costs and customer visits
Purchases made by workers (materials, meals, commissions) and the planning of customer visits needed a clear record to keep costs and follow-up under control.
03 The Solution: Quotes, Sales, Purchasing and Customers in One Platform
Binhex Cloud implemented an integrated solution for Gesprodex, connecting sales, invoicing, website, online store, purchasing, inventory, CRM and email marketing.
💡 Does your business sell and install products? See our sales and marketing solution or talk to our team.
The implementation was structured in five areas:
1. Customized Quotes and Electronic Signature
Sales and invoicing allow quotes to be customized efficiently. Customers can see several options within a single quote, adjusted to their specific needs. Electronic signatures make confirmation easy and turn quotes quickly into sales orders, which improves the customer experience. Automated invoicing reduces errors and speeds up processes, improving financial efficiency.
2. A Website and Online Store Integrated with Sales and CRM
The online store and main website are integrated with sales and CRM, which centralizes information and keeps every aspect of the business synchronized. The custom website reflects the brand’s identity and gives detailed product and service information, with intuitive navigation and an attractive presentation of the artificial grass range. This improves operational efficiency and Gesprodex’s online visibility.
3. Expense Control, Purchasing and Inventory
Expense management gives Gesprodex detailed control over purchases made by workers, including construction materials, meals and employee commissions. Registering quotes and purchase orders simplifies purchasing and inventory management and improves coordination between the sales and purchasing departments. The result is real-time inventory visibility and more efficient use of resources.
4. CRM and Visit Planning
Gesprodex consolidates and manages customer information in the CRM. Its integration with the website allows personalized lead management, organizes prospects, tracks negotiation stages and coordinates visits. Meetings scheduled in the calendar use information imported from the CRM, giving a fast and clear overview of the week’s visits.
5. Email Marketing
Email marketing is used to run sales campaigns and strengthen commercial relationships. Personalized messages make campaigns more effective, and automation simplifies greetings to customers and suppliers on special occasions.
04 Key Results: Before and After Binhex Cloud
Before |
After |
|
Quotes |
Hard to adapt and confirm |
Customized quotes with several options and e-signature |
Invoicing |
Manual, with errors |
Automated, faster and with fewer errors |
Online presence |
Website and store separated from sales |
Website and store integrated with sales and CRM |
Expenses and purchasing |
Little control over field costs |
Detailed control of expenses, purchase orders and quotes |
Inventory | Limited visibility | Real-time inventory visibility |
Customers and visits | Information scattered | CRM with lead management and weekly visit planning |
05 Does Your Business Need Quotes, Inventory and Customers Working Together?
If your team customizes quotes by hand, loses track of leads or finds out about stock problems too late, the cost shows up in errors, delays and missed sales.
Binhex Cloud implements integrated solutions for businesses that sell and install products, connecting quotes, sales, purchasing, inventory, CRM and online store on a single platform.
No commitment. No generic pitch. A focused conversation about your specific challenges.
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How Gesprodex Streamlined Quotes, Inventory and Customer Management with Binhex Cloud