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How Distrito 9 Paintball Went From Zero Digital Presence to a Structured Lead Pipeline | Binhex Cloud

From word of mouth to a professional bilingual website with an integrated CRM — how a 14-year-old paintball and outdoor activity centre in Tenerife started capturing, tracking and converting leads from tourists, groups and corporate clients.
Lead Generation ERP CRM

Company: Distrito 9 Paintball

Country: Spain (Tenerife)

Type of project: Website + CRM

Employees: 15–20

01 About Distrito 9 Paintball

Distrito 9 Paintball is the most complete outdoor activity centre in Tenerife, located in Güímar. Founded over 14 years ago with a passion for paintball, it has grown into a full-service leisure destination offering adult and kids paintball, bubble football, gel ball, mobile paintball, inflatable rentals, and summer camps.

With professional instructors, certified safety equipment, free parking, barbecue areas, and facilities for birthdays, group celebrations, and corporate events, Distrito 9 has built a loyal following across the Canary Islands — backed by hundreds of five-star reviews from families, groups, and business clients.

Despite their strong local reputation and the infrastructure to host large-scale events, Distrito 9 had no structured digital channel to capture the interest of tourists, event planners, and new audiences — and no system to manage the inquiries that were already coming in.

02 The Challenge: Leads Slipping Through the Cracks


Processes that didn't talk to each other

Purchasing, sales, warehouse, and invoicing were managed in silos. Every handover between departments required manual intervention — creating delays, duplicating effort, and increasing the risk of errors at every step.

No way to manage incoming inquiries

As a business built on group bookings, corporate events, and birthday packages, Distrito 9 received inquiries through multiple channels — phone, social media, walk-ins — with no centralized system to track them. Follow-ups were manual, opportunities were missed, and there was no visibility over the sales pipeline at any given moment.

A diverse activity offer that was impossible to communicate clearly

From adult paintball to mobile events and summer camps, the breadth of what Distrito 9 offers was difficult to convey without a well-organized, visual digital presence. Potential clients couldn't easily discover all the options available — or self-qualify before making contact.

03 The Solution: A Website That Generates Leads and a CRM That Manages Them

At Binhex Cloud, we worked with the Distrito 9 team to build both sides of the lead generation equation: a professional bilingual website to attract and convert visitors, and a CRM to capture, track, and follow up every inquiry in a structured pipeline.

💡 Does your leisure or events business face the same challenges? Talk to our team or discover what Binhex Cloud can build for you.

The work was structured in three areas:

1. A Bilingual Website Built to Convert

We designed a visually engaging, bilingual site (Spanish and English) that clearly presents each activity — adult paintball, kids paintball, bubble football, gel ball, mobile paintball, and inflatable rentals — with dedicated pages, pricing, safety information, and facilities details. Every page is structured to move a visitor from discovery to contact, with clear CTAs for group bookings, birthday events, and corporate packages.

2. CRM Integration for Structured Lead Management

Every inquiry submitted through the website now flows directly into a centralized CRM pipeline. The Distrito 9 team can see every lead, its source, its status, and its follow-up history — in one place. No more lost inquiries, no more manual tracking, and full visibility over which channels and activities are generating the most interest.

3. Online Visibility for a Growing Activity Centre

With proper SEO structure, bilingual content, and a professional digital identity, Distrito 9 can now be discovered by tourists and event organizers searching for leisure activities and group experiences in Tenerife — and every visit has a clear path to becoming a managed lead.

04 Key Results: Before and After Binhex Cloud 

Before After
Digital presence
No professional website Bilingual site with full activity and facilities information
Lead capture
No structured channel Every inquiry captured directly into CRM from the website
Lead management
Manual, fragmented across channels Centralized pipeline with status tracking and follow-up history
Activity visibility
Word of mouth only Dedicated pages per activity with pricing and booking flow
Tourist reach
Not discoverable online Bilingual content optimized for local and international visitors

Event bookings

Phone-based, no structured flow

Contact and booking forms connected to each service and CRM

05  What Distrito 9 Paintball Says


At Binhex Cloud, we build digital systems for leisure, tourism, and events businesses that need more than a website — they need a structured way to turn online interest into confirmed bookings. We have been doing this for over 15 years.


"Thanks to Binhex Cloud, we now have a website that brings in new clients and a system that makes sure we never lose track of an inquiry. Groups, tourists, companies — they find us online, fill in the form, and we follow up from a single platform. It has completely changed how we manage our bookings."

— Laura M., Manager, Distrito 9 Paintball

06  Does Your Leisure or Events Business Need a Structured Lead Pipeline?


If your business relies on group bookings, event packages, or seasonal demand — a professional website without a CRM is only half the solution. The other half is making sure every visitor who shows interest becomes a tracked, followed-up lead.

Binhex Cloud builds the complete system: the website that attracts, and the CRM that converts.

Book a free demo →

No commitment. No generic pitch. A focused conversation about your specific challenges.

👉 Discover what Binhex Cloud can build for you

👉 Check our plans and pricing

👉 See how Emma, our AI copilot, can automate your follow-ups and operations →

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