Company: BC Distribuciones
Country: Spain
Installed applications: Sales, Purchases, Inventory, Employees, Website, CRM, among others.
Employees: 5–10
01 About BC Distribuciones
BC Distribuciones is a professional chemical products supplier based in San Isidro, Santa Cruz de Tenerife. As the exclusive Proquimia distributor in Tenerife, they specialize in sustainable cleaning and chemical solutions for two key sectors: automotive (garages, dealerships, and car washes) and hospitality (hotels, restaurants, and professional kitchens).
Their catalogue includes lubricants, degreasers, disinfectants, hydroalcoholic gels, detergents, polishes, and food-safe cleaning products — all backed by personalized technical advice and fast local delivery. In addition to their core chemical offering, BC Distribuciones also distributes Barbuzano Natural Mineral Water from La Palma, certified by independent laboratories for maximum purity.
Despite their specialized expertise and exclusive distribution rights, BC Distribuciones lacked a professional digital presence to reach new B2B clients, showcase their catalogue, and compete in an increasingly online market.
02 Challenges Before Implementing Odoo
No online channel to reach B2B clients: BC Distribuciones relied entirely on direct relationships and local referrals to attract new clients. Without a website or online store, they had no way to be discovered by garages, hotels, or restaurants searching online for professional chemical suppliers in Tenerife.
No structured product catalogue online: With a wide and diverse catalogue spanning automotive, hospitality, and water distribution, presenting the full offering in a clear, organized, and searchable way was impossible without a digital platform.
Limited visibility as an exclusive distributor: As the only Proquimia distributor in Tenerife, BC Distribuciones had a significant competitive advantage — but no digital presence to communicate it. Potential clients simply couldn't find them online.
03 How Binhex Built the Digital Presence for BC Distribuciones
At Binhex, we worked with the BC Distribuciones team to design and develop a professional bilingual website (Spanish and English) with an integrated online store on Odoo — structured to showcase their catalogue, communicate their exclusive distribution credentials, and generate leads from B2B clients across Tenerife
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The work was structured in two areas:
2. Online Store and Product Catalogue
We built an integrated eCommerce store on Odoo where BC Distribuciones can display their product catalogue — from degreasers and lubricants to disinfectants and professional kitchen cleaners — giving B2B clients a structured, searchable way to explore the full offering and get in touch directly.
1. Professional Bilingual Website and Brand Presence
We designed a clean, sector-focused site that clearly communicates BC Distribuciones' offering for both the automotive and hospitality industries, with dedicated sections per sector, product categories, and a structured contact flow for quote and catalogue requests. The site highlights their role as exclusive Proquimia distributors and their additional offering of Barbuzano Natural Mineral Water.
04 Key Results: Before and After Binhex
| Before | After | |
|---|---|---|
|
Digital presence
|
No professional website | Bilingual site with sector-specific pages and brand identity |
|
Product catalogue
|
Not accessible online | Structured online store with full product range |
|
Lead generation
|
Referrals and direct relationships only | Online visibility for B2B searches across Tenerife |
|
Exclusive distributor positioning
|
Not communicated digitally | Clearly stated on all key pages |
|
Client communication
|
Phone and email only | Contact forms, WhatsApp integration, and catalogue requests |
Ready to bring your business into the digital age?
Binhex has over 15 years of experience building digital solutions with Odoo for family businesses, retail shops, and specialized commerce. We understand companies with decades of history — and we help them carry that tradition to the next level.
Once your digital presence is up and running, the natural next step is automating your operations: orders, inventory, customer follow-up. That's exactly what Emma, Binhex's AI copilot, does — built directly into your ERP.
👉 Create your free workspace 👉 Build your website with AI 👉 Check our plans and pricing 👉 See how Emma automates your operations →
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How BC Distribuciones Took Their Chemical Distribution Business Online with Binhex Cloud