Company: Clean&Go
Country: Spain (La Laguna, Santa Cruz de Tenerife)
Installed applications: Website builder
Employees: 1 - 10
01 About Clean&Go
Clean&Go is a self-service laundry located in La Laguna, Tenerife, offering industrial-grade washing and drying with extended daily hours, from 7:00 a.m. to 10:00 p.m., every day of the week. Built around DOMUS Laundry technology — a leading Spanish manufacturer with a presence in over 150 countries — Clean&Go gives customers access to high-speed washers and dryers, contactless card payment, and full remote control through a dedicated mobile app.
The business serves everyday laundry needs as well as bulky items like duvets, blankets and curtains that don't fit in a standard home machine, positioning itself as a fast, reliable and eco-conscious alternative to traditional laundry services.
Despite offering advanced, connected machinery, Clean&Go lacked a digital presence that could communicate its technology, pricing and convenience to residents and tourists searching for laundry solutions online.
02 The challenges before Binhex
No online presence to explain a tech-driven service: Self-service laundry is often assumed to be a simple, low-tech commodity. Without a website, Clean&Go had no way to communicate what actually set it apart: TOUCH II smart machines, app-based control, and an eco-efficient system — details that build trust before a customer ever visits in person.
Difficulty presenting pricing and services clearly: With multiple machine sizes, price-per-service structures (10kg, 18kg, drying by the minute) and a distinct offering for large textiles, communicating options clearly required a structured, easy-to-navigate platform rather than a printed sign or word of mouth.
No channel to promote the mobile app and its benefits: The Clean&Go app — enabling remote machine monitoring, cycle notifications and integrated payment — is a core part of the customer experience, but had no dedicated place online to explain its value and drive downloads.
03 How Binhex Built the Digital Presence for Clean&Go
At Binhex, we worked with Clean&Go to design and develop a professional bilingual website (Spanish and English) on Odoo — built to reflect the brand's efficient, tech-forward identity and guide visitors from discovery to their first wash.
💡 Want to know how we approach professional service website projects? Discover the platform or check our plans and pricing.
The work was structured in two areas:
1. A Clear, Service-Focused Website
We designed a clean, functional site that leads with Clean&Go's core promise — wash, dry, and you're done — and organizes the full service offering into dedicated sections: Laundry Service, Quick Drying, Large Textiles, and Laundry from Your Phone. Pricing and machine specifications are presented transparently, helping visitors understand costs and options before they arrive.
2. Mobile App and Smart Technology Showcase
We built a dedicated section highlighting the Clean&Go app — remote control, push notifications, contactless payment and service history — alongside direct links to the App Store and Google Play, turning the website into an active driver of app adoption.
04 Key Results: Before and After Binhex Cloud
| Before | After | |
|---|---|---|
|
Digital presence
|
No professional website | Bilingual site with services, pricing and contact flow |
|
Service clarity
|
Pricing and options unclear outside the shop | Structured pages per service with transparent pricing |
|
App visibility
|
No online promotion channel | Dedicated section with direct App Store / Google Play links |
|
Technology positioning
|
Smart machines undercommunicated | Clear explanation of DOMUS technology and eco-efficiency |
|
Local & tourist reach
|
Limited to walk-by visibility | Searchable online presence for residents and visitors |
Ready to bring your business into the digital age?
Binhex has over 15 years of experience building digital solutions with Odoo for family businesses, retail shops, and specialized commerce. We understand companies with decades of history — and we help them carry that tradition to the next level.
Once your digital presence is up and running, the natural next step is automating your operations: orders, inventory, customer follow-up. That's exactly what Emma, Binhex's AI copilot, does — built directly into your ERP.
👉 Create your free workspace 👉 Build your website with AI 👉 Check our plans and pricing 👉 See how Emma automates your operations →
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How Clean&Go Digitized a Self-Service Laundry Business with Binhex Cloud