Company: Michele Baggio
Country: Spain (Tenerife)
Installed applications: Website builder
Employees: 1
01 About Michele Baggio
Michele Baggio is a Life Coach, Naturopath and Ikigai Coach based in Tenerife, offering a deeply integrative approach to personal transformation and holistic wellbeing. His methodology combines active listening, natural tools and real-life experience to help clients become aware of who they are, where they are, and where they want to go — addressing root causes rather than surface symptoms.
His service offering spans six areas: Life Coaching for personal development, Naturopathy for natural health and conscious living, Ikigai Coaching to find purpose and meaning, group Workshops for reflection and practice, Weight Loss Coaching focused on internal dynamics rather than external pressure, and Corporate Training designed to support the evolution of teams and organizations.
Operating trilingually in Spanish, English and Italian, Michele's practice is uniquely positioned to serve both local residents and the significant international community living in or visiting Tenerife — a market that is often underserved by Spanish-only practitioners.
Despite a rich and differentiated offering, Michele lacked a professional multilingual digital presence to reach people already searching for transformation, coaching and natural wellbeing support online.
02 The challenges before Binhex
No professional website to reach a multilingual audience: Michele's ability to work in three languages is a genuine and rare differentiator in Tenerife's coaching and wellbeing market. Without a trilingual professional website, English and Italian-speaking residents and tourists had no way to discover that high-quality coaching and naturopathy support was available to them in their own language.
Difficulty presenting a broad, multi-service offering clearly: With six distinct service areas spanning coaching, naturopathy, workshops and corporate training, communicating the full depth and scope of the practice in a clear, organized, and accessible way required a structured digital platform — not just a social media profile or a business card.
No channel to reach corporate clients: Michele's Corporate Training offering — designed for teams and organizations navigating change and growth — requires a professional, credibility-first presentation to reach HR managers and business leaders. Without a dedicated digital presence, this segment of his practice was effectively invisible to potential corporate clients.
03 How Binhex Built the Digital Presence for Michele Baggio
At Binhex, we worked with Michele to design and develop a professional trilingual website (Spanish, English and Italian) on Odoo — built to reflect his integrative philosophy, present his full service offering clearly to each audience, and give visitors the confidence to begin their transformation journey.
💡 Want to know how we approach professional service website projects? Discover the platform or check our plans and pricing.
The work was structured in two areas:
1. A Purpose-Driven Trilingual Website
We designed a warm, transformation-focused site that leads with Michele's core message — wellbeing as a journey, not a destination — and clearly presents all six service areas with dedicated sections for Life Coaching, Naturopathy, Ikigai Coaching, Workshops, Weight Loss Coaching, and Corporate Training.
3. Blog and Content Platform for Organic Visibility
We implemented an integrated blog where Michele can publish content around personal growth, natural health, Ikigai philosophy, and corporate wellbeing — building organic search visibility in three languages and positioning him as a trusted authority across the coaching and naturopathy space in Tenerife.
04 Key Results: Before and After Binhex Cloud
| Before | After | |
|---|---|---|
|
Digital presence
|
No professional website | Trilingual site with six service areas, blog and contact flow |
|
Multilingual reach
|
Limited to direct network | Spanish, English and Italian-speaking clients across Tenerife and online |
|
Corporate visibility
|
Not accessible to corporate clients | Dedicated Corporate Training section for HR and business leaders |
|
Service clarity
|
Difficult to communicate six areas | Organized service pages with clear descriptions and CTAs per area |
|
Content and authority
|
No publishing channel | Integrated blog for coaching, naturopathy and Ikigai content |
Ready to bring your business into the digital age?
Binhex has over 15 years of experience building digital solutions with Odoo for family businesses, retail shops, and specialized commerce. We understand companies with decades of history — and we help them carry that tradition to the next level.
Once your digital presence is up and running, the natural next step is automating your operations: orders, inventory, customer follow-up. That's exactly what Emma, Binhex's AI copilot, does — built directly into your ERP.
👉 Create your free workspace 👉 Build your website with AI 👉 Check our plans and pricing 👉 See how Emma automates your operations →
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How Michele Baggio Built a Trilingual Wellbeing Practice Online with Binhex Cloud