Company: Divino Tesoro
Country: Spain
Installed applications: Website, CRM, among others.
Employees: 15–20
01 About Divino Tesoro
Elena Yaiza is a specialist retailer of authentic Arabic perfumes and fragrances based in the Canary Islands. Operating under the brand Divino Tesoro, they offer a carefully curated catalogue of Eastern-inspired scents — including classic Arabic ouds, body mists, and contemporary blends — designed for both men and women who seek to express their identity through fragrance.
Their offering combines traditional Arabic perfumery roots with modern versatility, with products ranging from accessible body mists at accessible price points to premium Arabic fragrances like Ana Abiyedh Passion — all organized by brand and occasion to help customers find the scent that tells their story.
Despite a distinctive and differentiated product offering in a growing niche market, Elena Yaiza lacked a professional digital presence to reach fragrance enthusiasts across the Canary Islands and beyond.
02 The challenges before Binhex
No online channel to reach fragrance customers: Without a professional website or online store, Elena Yaiza had no way to be discovered by customers searching for Arabic perfumes and Eastern fragrances in the Canary Islands — a niche with growing demand but limited local supply.
Difficulty showcasing a diverse fragrance catalogue online: With a catalogue spanning multiple brands, price points, and fragrance families — from affordable body mists to premium Arabic ouds — presenting the full offering in a clear, organized, and visually appealing way required a structured digital platform built for retail.
No structured brand identity to communicate the product's uniqueness: Arabic perfumery is a sensory and cultural experience. Without a professional website that communicates the story behind the fragrances, the brand's identity, and the distinctiveness of the Eastern tradition, converting curious visitors into buyers was a significant challenge.
03 How Binhex Built the Digital Presence for Elena Yaiza
At Binhex, we worked with the Elena Yaiza team to design and develop a professional website with an integrated online store on Odoo — structured to showcase their fragrance catalogue, communicate their brand story, and reach customers across the Canary Islands and beyond.
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The work was structured in two areas:
1. Professional Website and Brand Identity
We designed a visually immersive site that captures the essence of Arabic perfumery — with a homepage that leads with sensory language, a curated promotions section, and a clear brand story built around Divino Tesoro's philosophy of fragrance as identity. The site communicates both the cultural roots and the contemporary versatility of the product range.
2. Online Store and Catalogue Organized by Brand
We built an integrated eCommerce store on Odoo where customers can browse the full fragrance catalogue — organized by brand, product type, and occasion — with a dedicated "Shop by Brand" section that makes discovery intuitive for both first-time buyers and fragrance enthusiasts looking for specific labels.
04 Key Results: Before and After Binhex
| Before | After | |
|---|---|---|
|
Digital presence
|
No professional website | Branded site with story, catalogue and promotions section |
|
Online sales
|
No eCommerce channel | Online store organized by brand and product type |
|
Brand communication
|
No structured identity online | Immersive brand experience built around Divino Tesoro |
|
Customer reach
|
Limited to local market | Online visibility for fragrance buyers across the Canary Islands |
|
Catalogue organization
|
Not accessible online | Structured by brand, occasion and price point |
Ready to bring your business into the digital age?
Binhex has over 15 years of experience building digital solutions with Odoo for family businesses, retail shops, and specialized commerce. We understand companies with decades of history — and we help them carry that tradition to the next level.
Once your digital presence is up and running, the natural next step is automating your operations: orders, inventory, customer follow-up. That's exactly what Emma, Binhex's AI copilot, does — built directly into your ERP.
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How Divino Tesoro Brought Authentic Arabic Perfumes Online with Binhex