Company: Fontanería de la Paz
Country: Spain (Canary Islands)
Installed applications: Website builder
Employees: 1 - 20
01 About Fontanería de la Paz
Fontanería de la Paz is a professional plumbing company based in Santa Cruz de Tenerife, offering fast, reliable plumbing services to homes and businesses across the Canary Islands. Their team specialises in leak detection and repair, emergency drain unblocking, and complete drinking water installations — all backed by guaranteed workmanship and quality materials.
What sets Fontanería de la Paz apart in a competitive local market is their availability: unlike most plumbing services, they operate seven days a week, including Saturdays and Sundays, offering free no-obligation quotes and a response time measured in minutes for urgent situations. Whether it is a hidden leak causing structural damage or a blocked drain disrupting a business operation, Fontanería de la Paz responds quickly and professionally.
Despite their strong service record and weekend availability — a genuine differentiator in the sector — the business lacked a professional bilingual digital presence to be found by homeowners, property managers, and businesses searching online for a trusted plumber in the Canary Islands.
02 The challenges before Binhex
Invisible to customers searching online for urgent plumbing help: Plumbing emergencies are by nature urgent — people search online the moment a problem appears. Without a professional website optimised for local search, Fontanería de la Paz was invisible to the most motivated potential clients: homeowners and businesses actively looking for a plumber right now, often on a weekend when most competitors are unavailable.
No structured way to showcase completed work and build trust: In a trade where trust and quality of work are the primary decision drivers, having no digital portfolio of completed jobs made it difficult to build credibility with new clients before the first call. Potential customers had no way to see the quality and breadth of Fontanería de la Paz's work online.
Weekend availability not communicated digitally: Saturday and Sunday availability is a significant competitive advantage in the plumbing sector — but without a website to communicate it, that differentiator was invisible to the customers who needed it most: those facing a plumbing emergency over the weekend with nowhere else to turn.
03 How Binhex Built the Digital Presence for Fontanería de la Paz
At Binhex, we worked with the Fontanería de la Paz team to design and develop a professional bilingual website (Spanish and English) on Odoo — built to capture urgent local search traffic, communicate their key differentiators, and convert visitors into clients the moment they land on the page.
💡 Want to know how we approach professional service website projects? Discover the platform or check our plans and pricing.
The work was structured in two areas:
1. A Conversion-First Bilingual Website for Urgent Services
We designed a fast, action-oriented bilingual site that leads with the most important information for someone in an emergency: what they fix, how fast they respond, and how to contact them immediately. The site clearly presents all three core services — leak detection and repair, emergency drain unblocking, and drinking water installation
2. Completed Works Portfolio to Build Credibility
We implemented a dedicated Clients section where Fontanería de la Paz can publish photos and descriptions of completed plumbing jobs — from installations to repairs — giving potential clients visual proof of their quality and breadth of work before making contact. In a trust-based trade, this portfolio is a critical conversion tool.
04 Key Results: Before and After Binhex Cloud
| Before | After | |
|---|---|---|
|
Digital presence
|
No professional website | Bilingual site with services, portfolio and direct contact flow |
|
Urgent search visibility
|
Invisible to online searches | Optimised for local plumbing searches across the Canary Islands |
|
Weekend availability
|
Not communicated digitally | Prominently highlighted across the site for Saturday and Sunday calls |
|
Completed works
|
No digital portfolio | Dedicated works section with photos of completed jobs |
|
Lead generation
|
Referrals and word of mouth | Free quote request form and direct call CTA on every page |
Ready to bring your business into the digital age?
Binhex has over 15 years of experience building digital solutions with Odoo for family businesses, retail shops, and specialized commerce. We understand companies with decades of history — and we help them carry that tradition to the next level.
Once your digital presence is up and running, the natural next step is automating your operations: orders, inventory, customer follow-up. That's exactly what Emma, Binhex's AI copilot, does — built directly into your ERP.
👉 Create your free workspace 👉 Build your website with AI 👉 Check our plans and pricing 👉 See how Emma automates your operations →
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How Fontanería de la Paz Brought Professional Plumbing Services Online with Binhex Cloud