Company: Belle Époque
Country: Spain (Gran Canaria)
Installed applications: Website
Employees: 15–20
01 About Belle Époque
Belle Époque is a home furniture and decoration specialist based in Gáldar, Gran Canaria, with over 15 years of experience helping customers create beautiful, affordable living spaces. Their catalogue spans furniture for the living room, bedroom, garden, and kitchen, as well as cushions, lighting, rugs, textiles, wall decoration, and children's accessories — all at competitive low-cost prices and with free shipping across Gran Canaria for orders over €60.
With styles ranging from vintage to modern and minimalist, Belle Époque has built a loyal local following through their physical shop and personalized attention. But as consumer habits shifted increasingly online, the business needed a professional digital presence to reach new customers and showcase their full catalogue beyond the walls of their store in Gáldar.
02 The challenges before Binhex
Limited reach beyond the physical shop Despite 15 years of experience and a diverse, well-priced catalogue, Belle Époque's visibility was largely limited to foot traffic and local word of mouth. Without an online store, they had no way to reach customers across Gran Canaria — let alone beyond the island.
No structured way to showcase the full catalogue online: With eight product categories spanning furniture, lighting, textiles, garden, kitchen, and decoration, presenting the full offering in a clear, searchable, and visually appealing way was impossible without a digital platform built for retail.
Missing out on the growing demand for online home décor shopping: The home décor and furniture sector has seen a significant shift toward online purchasing. Without an eCommerce channel, Belle Époque was invisible to a growing segment of customers who research and buy home products online before ever visiting a physical store.
03 How Binhex Built the Digital Presence for Belle Époque
At Binhex, we worked with the Belle Époque team to design and develop a professional bilingual website (Spanish and English) with an integrated online store on Odoo — structured to showcase their full catalogue, communicate their value proposition, and convert online visitors into customers across Gran Canaria.
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The work was structured in two areas:
2. Online Store and Full Product Catalogue
We built an integrated eCommerce store on Odoo where Belle Époque can display their complete product range across all categories, manage special offers and discounts of up to 40%, and process orders with free shipping to customers across Gran Canaria — bringing the physical shop experience fully online.
1. Professional Bilingual Website and Brand Identity
We designed a clean, category-focused site that clearly communicates Belle Époque's offering — furniture, lighting, cushions, textiles, garden, kitchen, and decoration — with a visual homepage, free shipping messaging, and a structured contact flow. The bilingual design (Spanish and English) ensures the store is accessible to both local residents and international visitors living in Gran Canaria.
04 Key Results: Before and After Binhex
| Before | After | |
|---|---|---|
|
Digital presence
|
No professional website | Bilingual site with full catalogue and brand identity |
|
Online sales
|
Physical shop only | eCommerce store with free shipping across Gran Canaria |
|
Product visibility
|
Limited to in-store browsing | 8 categories fully organized and searchable online |
|
Promotions
|
In-store only | Special offers section with up to 40% discount online |
|
Customer reach
|
Local foot traffic only | Online visibility for customers across Gran Canaria and beyond |
Ready to bring your business into the digital age?
Binhex has over 15 years of experience building digital solutions with Odoo for family businesses, retail shops, and specialized commerce. We understand companies with decades of history — and we help them carry that tradition to the next level.
Once your digital presence is up and running, the natural next step is automating your operations: orders, inventory, customer follow-up. That's exactly what Emma, Binhex's AI copilot, does — built directly into your ERP.
👉 Create your free workspace 👉 Build your website with AI 👉 Check our plans and pricing 👉 See how Emma automates your operations →
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How Belle Époque Brought 15 Years of Home Décor Expertise Online with Binhex